Just how big a deal was Son Heung-min ’s arrival at LAFC on Wednesday?

The South Korean icon’s introductory press conference wasn’t just attended by a huge media contingent and throngs of chanting, cheering Black & Gold supporters, while its live stream was closely watched online by many thousands of fans around the world on multiple platforms, even with a 6 am start time in his homeland.

The occasion was also packed with local dignitaries and club ownership, the sheer density of movers and shakers underlining Son’s sterling reputation both on and off the pitch – as well as the collective thrill at arguably Asia's most accomplished-ever player bringing his talents to a region where his compatriots are deeply woven into the social and cultural tapestry, numbering beyond 400,000 re

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