Outside the opulent, 73-story Hudson Yards tower in Midtown Manhattan, a group of climate activists gathered at the building’s northwest entrance at 33rd Street and 10th Avenue.

Inside the skyscraper, Wells Fargo, the activists’ target, occupied nine separate floors. As Reb Spring, the spokesperson for Debt for Climate, unfurled a banner that read “End Financial Colonialism,” the activists began voicing their demands.

Wells Fargo became the first major financial corporation to abandon key climate commitments after President Donald Trump’s inauguration. The July 23 protest in the heart of Midtown launched a major civil disobedience campaign against the bank, one of the world’s top financiers of fossil fuels. It reflects a broader turn toward disruptive tactics that, according to a recent

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