Recession-era recipes flourish on TikTok

Anastasia Tsioulcas

August 07, 2025 / 2:00 am

At a time when a majority of adults say that they are concerned about the cost of food, a new generation of home cooks is teaching audiences on social media how to cook cheap, easy and filling recipes.

"Every day in August," Matthew Bounds announces on TikTok, "we're cookin' an easy, shortcut recipe for back-to-school season. The name of the game is just get s*** on the table."

Using the social media handle Your Barefoot Neighbor , Bounds has amassed 4 million followers across his platforms, including TikTok and Instagram. He has also become a bestselling cookbook author; his most recent is Keep It Simple, Y'all .

Bounds' ingredients are nothing fancy — this particular chicken casserole

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