By Patrick Ruffini

Patrick Ruffini is a co-founder of Echelon Insights, a research and analytics firm.

By the time 2028 rolls around, high-quality polling of the presidential race may prove very hard to come by. And it won’t be because of a natural evolution in how Americans take polls — something we pollsters are all too familiar with — but because of a switch that’s set to be flipped next month at Apple headquarters in Cupertino, California.

Apple’s new mobile operating system, iOS 26, includes a new feature designed to curb unwanted spam calls and text messages. It will do so by segregating texts that come from outside a recipient’s contacts into an unknown senders screen, where they are likely to languish unchecked. For unknown callers, the phone will automatically respond on users’

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