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Dan Ives is bringing a new definition to the term "street wear".
The Wedbush Securities global head of technology research on Thursday launched a unisex fashion line with Snow Milk, a Brooklyn-based brand specializing in thrifted, upcycled and new, numbered clothing. The shirts and other items will let followers of Ives — known for his eccentric clothing as well as his bullish view on tech stocks — to mimic his unique sartorial choices.
"I dress differently. I go to the beat of a different drum, but it's just like I do in terms of picking stocks," Ives told CNBC ahead of the launch. "The clothing is symbolic of just the way that I attack investing."
The line includes a long-sleeve button-down and short-sleeve polo covered in graffiti-inspired des