Hot products like a “Minecraft”-themed meal helped McDonald’s turn around its sagging sales in the second quarter. AP

A focus on value — along with hot products like a “Minecraft”-themed meal — helped McDonald’s turn around its sagging sales in the second quarter.

McDonald's Chairman and CEO Chris Kempczinski said Wednesday that the company's McValue menu , which was introduced in January, is bringing some U.S. traffic back to its stores even as industrywide fast food visits have slowed. The menu lets customers buy one item for $1 when they buy a full-priced item, and it draws in different customers than McDonald's $5 meal deal , Kempczinski said.

McDonald's is also seeing a strong response to value meals in Europe and other regions, Kempczinski said.

But the company remains conce

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