Dick’s Sporting Goods is launching its own in-house entertainment studio to get closer to sports fans with original unscripted series to fuel their own athletic passions.

Cookie Jar & A Dream Studios, a new content and production studio to lean into unscripted sports themed series, follows the retailer using Hollywood production partners and filmmakers to tell stories through the lens of sport, starting in 2014.

“Dick’s believes that sports have the power to change lives. And we’ve seen through our work how true that is for so many who have excelled, triumphed against the odds, and been defeated in sport. There are so many incredible and inspiring human stories that deserve to be told, and we could not be more excited to showcase how individuals, teams and communities are shaping sport,

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