The Government crackdown on cosmetic cowboys is a welcome announcement for the British Beauty Council, which has been campaigning for regulations on the aesthetic sector since 2018, during which time cosmetic treatments in the UK have been on the rise.

The British Association of Aesthetic Plastic Surgeons (BAAPS) reported that 27,462 procedures were performed in 2024, while consumer spending on services is up 15 per cent year on year, according to the Value of Beauty report by Oxford Economics.

“People should be able to look and feel as they please without the threat of something going wrong,” says Millie Kendall, the chief executive of the British Beauty Council, adding: “We will be working closely with the Government and the industry to ensure the outcomes of the consultation are imp

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