Piers Morgan Accuses Beyoncé’ of ‘Culturally Appropriate’ Marilyn Monroe in New Levi’s Ad

With Sydney Sweeney’s American Eagle ad situation making headlines, Piers Morgan sparks a new clothing marketing controversy by accusing Beyoncé of “culturally appropriate” Marilyn Monroe in a new Levi’s jeans campaign.

The new Beyoncé and Levi’s REIIMAGINE campaign ad features the “Single Ladies” songstress in all-denim while sporting a blonde hairstyle similar to Monroe’s iconic look.

Not long after the BEYONCÉ X LEVI’S campaign made its debut, Piers Morgan quickly criticized, declaring on X, “Very disappointed to see Beyoncé culturally appropriate Marilyn Monroe in her new Levi’s ad.”

Almost immediately after he made his comment, the former Good Morning Britain host was hit with backlash. “This is an idiotic post,” one critic stated. “Just say you think she looks attractive and go.”