A "meme stock" rally in troubled brands carries echoes of 2021, said and in Bloomberg . Last week, the "shares of the moment" didn't belong to Google or Tesla , but Krispy Kreme, GoPro, Open-door, and Kohl's, the floundering retailer, whose stock price "more than doubled at one point." All are heavily shorted companies with low share prices that amateur traders spontaneously rallied behind, hoping to "strike quick riches." Social media platforms like Reddit are once again abuzz with trading slang and emojis, recalling "the episode four years ago, which famously led hedge fund manager Gabe Plotkin to shutter his fund" after a coordinated effort on Reddit's WallStreetBets forum drove up the price of GameStop shares more than 2,400%. With the economy humming and the stock market near re

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