The Formula One Group is thanking the Brad Pitt F1 movie for a revenue bump this quarter, as well as furthering the cultural impact of the motorsport.

The company, which is owned by Liberty Media, saw a one-time revenue increase from the release of the film in late June, which contributed to the group’s 40 percent rise in revenue year-over-year to hit $1 billion. Executives quantified the impact of the movie on revenue as “as a mid-teens number for the quarter,” with other drivers including continued growth in F1 TV subscriptions, in addition to a calendar variance that led to a larger proportion of season-based income recognized during the second quarter.

The Formula One Group is thanking the Brad Pitt F1 movie for a revenue bump this quarter, as well as furthering the cultural

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