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Hold onto your belt loops, denim lovers. Abercrombie just dropped what might be the most exciting wardrobe news of the season. Its Viral Denim Sale is officially on, with 30% to 50% off all jeans now through August 11.

That means your favorite cuts, washes and styles are suddenly way more affordable. Even better? The timeless retailer is throwing in free shipping and an extra 15% off if you use the code DENIMAF . It’s less of a sale and more of a denim celebration.

Meanwhile, over on the internet’s messier side, Sydney Sweeney’s “Good Genes” campaign with American Eagle stirred up more than just style envy. The cheeky play on words —

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