HBO Max has been discussing a crackdown on password sharing for months. The streaming service first announced it was following Netflix's crackdown with a Max password-sharing crackdown of its own back in April.

Then, in May, it revealed even more details, with Warner Bros. Discovery’s streaming executive JB Perrette warning that the password sharing crackdown would hit "full steam" in the next "12-18 months."

Since that announcement, Max changed its name back to HBO Max and — apparently — forgot how to count. A mere three months after giving us 12-18 months, Perrette has returned with a more dire warning, saying the crackdown is about to get "aggressive."

During WBD's second-quarter earnings call earlier today (Aug. 7), Perrette revealed that HBO Max was about to ramp up its crackdown,

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