Some consumers have become super cautious, but that’s not stopping Crocs Inc. CEO from taking some bold steps to ensure sustainable growth on a going-forward basis.

“As we have consistently said, we are not trying to manage our business quarter-to-quarter. We had a solid first half of the year with our brands fueling strong gross profit and cash flow. The current environment in the second half is concerning, and we see that clearly reflected in retail order books,” Crocs CEO Andrews Rees said. “We strongly believe this is a time to make bold decisions for the future to sustain and advance our durable cash flow model. As a result, we have chosen to amplify certain measures in the second half of the year to protect brand health and profitability.”

Rees told investors in a conference ca

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