A Ford logo is seen on the Ford Motor World headquarters in Dearborn, Michigan, U.S., March 12, 2025. REUTERS/Rebecca Cook/ File Photo

By Nora Eckert and Anshuman Tripathy

(Reuters) -Ford Motor is delaying the launch of two next-generation electric vehicles as it shifts its focus to smaller and more affordable models, the company said on Thursday.

The automaker said it recently informed suppliers that a full-size electric pickup, scheduled for production at its BlueOval City assembly plant in Tennessee, will be delayed from 2027 to 2028. In addition to this long-awaited successor to the F-150 Lightning electric pickup, Ford also delayed production of its E-transit van in Ohio from 2026 to 2028.

"F-150 Lightning, America’s best-selling electric truck, and E-Transit continue to meet today’s customer needs," the company said, adding that it "will be nimble in adjusting our product launch timing to meet market needs and customer demand while targeting improved profitability."

Automotive News earlier reported about the EV delays.

Chinese automakers have been driving down costs on electric vehicle production and offering lower-cost models for shoppers. In response to this pressure, Ford and other car companies are focusing on producing affordable models on a streamlined platform, with a focus on delivering smaller electric vehicles.

"The pure EV market in the U.S. seems to us very clear: small vehicles used for commuting and around town," Ford CEO Jim Farley told analysts on an earnings call last week.

Ford, which has faced costly quality issues and leads the industry in recalls, previously projected losses of up to $5.5 billion in its electric vehicle and software operations for 2025.

Last year, the company scrapped plans for a three-row electric SUV, with Farley later stating that larger EV models are not the company's primary focus as it develops future battery-powered vehicles. Ford is laying out plans for some of its upcoming EV models and technology August 11 at an event in Kentucky, Farley said.

(Reporting by Anshuman Tripathy in Bengaluru, Nora Eckert in Detroit; Editing by Mohammed Safi Shamsi, Mike Colias and Aurora Ellis)