For the perennial NFL sponsor Bud Light, Peyton Manning and a distinctly slapstick sense of humor appear to have brewed up a winning formula.

The adult beverage brand, also one of the biggest advertisers in the U.S., is kicking off its 2025-2026 NFL campaign this week, once again turning to Peyton Manning for a sixth spot for the company.

According to Todd Allen, senior vp, marketing for Bud Light at Anheuser-Busch, the campaign can actually be traced to the Netflix series Quarterback , which is produced by Manning’s Omaha Productions, and which Bud Light partnered on via a social campaign called “Armchair Quarterback.”

For the perennial NFL sponsor Bud Light, Peyton Manning and a distinctly slapstick sense of humor appear to have brewed up a winning formula.

The adult beverage b

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