Calling your partner a cute nickname is only cringe to people who don’t get what it’s like to be so ooey-gooey in love with someone that you can’t help but give them an ooey-gooey nickname to match. And while, yeah, you might want to refrain from calling them “snuggle bug” in front of their boss at their office holiday party, what you and your partner do behind closed doors is your business. So embrace the cringe and let it rip, because coming up with a cute nickname for your boyfriend is a gesture of genuine affection , not something to avoid or suppress.

Ultimately, giving your boyfriend, girlfriend, spouse, or partner a nickname is just a sign that you’re comfortable being yourself around them. It’s vulnerable, affectionate, intimate, and a cute, easy thing that can connect you

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