Summary • To celebrate its upcoming 100th anniversary, performance wear label 66°NORTH launched an immersive exhibition at Copenhagen Fashion Week on August 5 — showcasing its historic legacy, new SS26 collection, and meticulous testing processes. • The exhibition features a behind-the-scenes look at the brand's factory operations and 100-year-old repair initiative, emphasizing its commitment to craftsmanship, durability, and responsible material choices for garments made to last.

Icelandic performance wear label 66°NORTH launched its SS26 collection with a special exhibition anticipating its 100th anniversary in 2026. The immersive exhibition “100 Years of Progress. Still Made for Life” during Copenhagen Fashion Week gave visitors a behind-the-scenes look at the brand's historic lega

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