Saks Fifth Avenue is getting deeper into AI.

The luxury retailer has partnered with two tech companies, NLX and Amazon Web Services, to provide an AI-powered virtual voice assistant for conversations with customers.

Shoppers can call Saks and ask “Sophie,” the virtual assistant, questions about the status of orders and returns, details on their gift cards, store assistance, price match policy and other subjects.

There is also an optional texting component, so if Sophie requests your order number or zip code, you can submit a text with the information, or continue to speak to the virtual assistant. With some tasks, such as changing a password or an address, it’s not necessarily practical over a voice-only interface, particularly if a customer does not speak clearly enough. NLX has paten

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