PHILADELPHIA (WPVI) -- Matcha is having a moment, and the market knows it!

Fueled by viral TikTok trends and a wave of globe-trotting tourists, demand for the powdered green tea has skyrocketed, sending prices soaring and supply chains scrambling to keep up.

Local suppliers are feeling the squeeze.

"We've had many customers who are really upset," said Raquel Dang, owner of Baby's Cafe and Market, a Filipino cafe and grocery in Philadelphia. "We're like, 'Oh, we're so sorry, we don't have any more matcha today,' and they're really upset."

Dang said her store's matcha consumption has doubled in recent months. "What used to last us one to two weeks is now gone in just one," she said.

Her California-based wholesaler stopped supplying matcha in April, citing a shortage. After a scramble t

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