In a Thursday interview with CNBC's Jim Cramer , E.l.f. Beauty CEO Tarang Amin defended his company's decision to raise its prices by $1 to combat the costs of President Donald Trump's tariffs, suggesting customers were not put off by the increase.

"We had about 98% positive sentiment from our consumers," Amin said, suggesting customers appreciated E.l.f's transparency about the change. "Even after the price increase, 75% of our portfolio is $10 or less, so still a phenomenal value."

E.l.f. shares declined 9.48% on Thursday as investors reacted to the company's earnings. The budget cosmetics brand posted a top and bottom line beat, but net income fell 30% from last year as new tariffs on imports from China started to weigh on business. The budget cosmetics brand did not share a ful

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