In 2023, when the Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) strikes shut down Hollywood for four months, seeking protection from, among other things, artificial intelligence (AI), many in India wondered why nothing of the sort was happening there. One of the concerns of the movement was how big studios were going to use AI to replicate likenesses of artists in ways that could be exploitative. The strike ended in a three-year agreement that guaranteed fair pay and included provisions that required performers to approve how their voices were used.

Nothing of the sort has happened in India since. But there’s a small, niche section of the entertainment industry where the effects of AI are being intensely felt: the dubbing and voiceover sector. Gigs

See Full Page