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Do not test Gabrielle Mustapich and Sheereen Price on the intricacies involving B.C.’s liquor laws. The founders of North Vancouver-based Pilothouse Brands first made headway a few years ago with Hardpops , the alcohol-infused freezie that became a hit in the U.S. and was an official sponsor of the NHL’s Florida Panthers.
You likely haven’t heard of it, because the product isn’t allowed to be sold in Canada, despite the duo’s best efforts. Mustapich and Price moved to the States for a few years to help market their company. But they’re back now with an entirely new product. Thankfully, this one received certification to be sold in BC Liquor Stores earlier this month.
And so