It’s wild how much can change when the right coach steps in. Ever since Deion Sanders landed in Boulder, the program hasn’t been the same, on and off the field. Before Coach Prime, CU athletics felt like your typical mid-major program, always just a few steps behind the big names. But now? Interest is surging, headlines are popping, and massive partnerships are starting to roll in.

A naming rights deal might not sound like a big deal on its own, but pair that with Coach Prime’s aura, and you get something much bigger. Colorado just locked in a seven-year, game-changing agreement with Mountain States Ford, making the 108,000-square-foot Indoor Practice Facility officially known as the Ford Practice Facility. It’s not just a glossy logo; it’s validation. A national powerhouse brand is bac

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