Ram’s legacy in NASCAR runs deep. They were one of the foundational names in the NASCAR Craftsman Truck Series. The Dodge‑branded Ram trucks powered through the late 1990s and early 2000s. These delivered championships were defined through truck performance, highlighted by Bobby Hamilton’s 2004 driver’s title behind the wheel of a Ram. But by the early 2010s, shifting corporate priorities and changing regulatory landscapes nudged the brand out of the sport.
Dodge and Ram officially exited NASCAR after the 2012 season. This closed a chapter that began with factory support in 1995. Their absence created a vacuum for the brand, which lost a direct line to motorsports marketing, and for NASCAR, which saw fewer OEMs vying for dominance. Yet, whispers of a return only grew since. Rumblings abou