NEW YORK (WABC) -- When it comes to nostalgia, "Nobody can do it like McDonald's can," as the chain's classic commercial jingle went.
Two years after its Grimace Birthday Shake campaign morphed into a viral sensation, McDonald's is embracing its heritage again by bringing back its iconic collection of McDonaldland characters for the first time in decades as part of a new McDonaldland Meal that arrives in stores on Aug. 12.
"McDonaldland and its characters are not only legendary, but deeply nostalgic - this is why they are so enduring, so we created the meal in response to fans' eagerness to be immersed in the world and to see the characters reunite," a representative for McDonald's said in an email interview.
A centerpiece of the campaign will be a limited-edition Mt. McDonaldland Sh