Apple chief Tim Cook went straight to the point: "It's 24-karat gold... I'll take the liberty of setting it up."

"Wow," said a clearly enthralled Donald Trump, as Cook assembled a unique gift for the US president -- a custom-engraved glass piece made by iPhone glassmaker Corning, set in a gold base.

The scene -- which unfolded Wednesday in the Oval Office -- is just one of many over-the-top efforts made by world leaders and industry titans to get in Trump's good graces.

The Republican billionaire president is known for loving all that glitters -- as evidenced by the gilded revamp of his office -- and also loves seeing his name in bold font.

Both of those things did not escape Cook, who is mindful of remaining friendly with a head of state known for condemning Apple for not making its i

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