FRIDAY MIDDAY: Weapons is heading for at least a $38M + 3-day at 3,202 theaters with a current Friday of $17M +, which includes those $5.7M previews. This will rep the 11th time that Warner Bros. has notched No. 1 this year with a movie (opening title or holdover).
Meanwhile, Disney’s $45M budgeted Freakier Friday is heading toward a great $12M Friday, including previews, and $30M opening at 3,975 sites. The original movie back in 2003 opened on a Wednesday with a 5-day of $33.1M and 3-day of $22.2M.
RelishMix says that the social media reach for Weapons has been 32% ahead of other horror pics across TikTok, Facebook, X, YouTube and Instagram combined. With close to 239M followers, Weapons is slightly ahead of Sinners (222.5M followers) and just under It ‘s pre