Reform’s amateur hour problem

Britain is in a terrible state (you may have noticed). We have a busted economy, a broken social contract and also what are euphemistically known as ‘community tensions’. But Reform is riding to our rescue. Apparently.

Now if I’m drowning I’ll grab gladly at any piece of passing driftwood, however unpromisingly flimsy. But I’m afraid I just can’t successfully lie to myself – and I’ve tried – about Reform.

There is something cheap and cheerful about Reform, an erratic, homespun quality that would seem amiably slipshod in a comfortingly British way – if only conditions weren’t so dire

What is the essence of Reform? If you were going to assemble a mood board for the brand, what would you put on it? A Union Jack, a nice big friendly, messy dog. In pride of place, I see a pub in Stevenage wi