Dutch Bros, a fast-growing Starbucks rival, is disrupting the specialty coffee market with a major expansion plan to directly challenge Starbucks' dominance in key markets like California and Texas.

Like Starbucks, Dutch Bros' roots stretch back to the Pacific Northwest, where it operated as a coffee pushcart in Oregon in 1992. Dane and Travis Boersma founded the company with money Dane had set aside from operating a Dairy Queen after Travis suggested selling espresso in Grants Pass.

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Today, the company looks a lot different.

Dutch Bros sells specialty coffee drinks at over 1,000 stores, mainly in the Western US, and plans to open another 1,000 directly or via franchises by 2029.

Unlike Starbucks, Dutch Bros focuses on

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