What does one do when one of the NFL’s greatest locker-room leaders won’t vacate the field, even in retirement? In Philadelphia , Jason Kelce is a retired legend. He is also the heartbeat of the Eagles, imparting the same intensity to rookies that helped him become a champion. And now, as ESPN is rebooting its NFL coverage, that heritage meets the future: a famous social media sensation joins the studio to redefine football storytelling for a TikTok and viral-moment-raised generation. ESPN is not just televising games anymore. It is developing a new playbook where digital natives take center stage, along with some veterans.

Here’s what you can forget about NFL coverage: ESPN will blow up Sunday traditions with a cast as wild as an overtime Hail Mary. The brains are Hall-of-Famers Ja

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