In July, Canada’s premiers gathered at Deerhurst Resort for the Council of the Federation, a departure from their usual meeting place at Queen’s Park in Toronto. Ontario Premier Doug Ford aimed to create a relaxed atmosphere, inviting his colleagues and Prime Minister Mark Carney to experience the Muskoka lifestyle, complete with casual attire and lakeside conversations.

Over three days, discussions on trade, energy corridors, and health transfers took place alongside informal late-night talks. The prime minister's attendance and overnight stay at Ford's cottage marked a break from tradition, emphasizing a focus on building personal relationships among leaders. The goal was clear: establish trust first, then shape policy.

Political experts note that personal connections can enhance credibility. The age-old question of whether one would share a drink with a leader often reflects deeper trust. Authenticity and emotional intelligence can foster credibility more effectively than formal policy documents. When leaders present their true selves, voters are more likely to trust them.

The retreat resulted in a collaborative effort to improve credential recognition for skilled workers, a preliminary plan for energy transmission from west to east, and renewed efforts to address inter-provincial trade barriers. Historical examples illustrate that political progress often hinges on trust. For instance, Franklin D. Roosevelt and Winston Churchill exchanged over 1,700 messages during World War II, facilitating swift decision-making. Similarly, Brian Mulroney’s friendships with Ronald Reagan at the 1985 Shamrock Summit helped pave the way for the Canada-U.S. Free Trade Agreement.

In a different context, Ukrainian President Volodymyr Zelenskyy has effectively used informal, direct communication through social media to rally support for his country. His candid approach has resonated with both citizens and international allies.

Manitoba Premier Wab Kinew also embraces transparency, sharing personal struggles in his book to connect with voters. This openness has helped him gain trust and secure a majority in the 2023 election.

Ford, despite facing criticism, is often seen as genuine in his public persona. His humorous responses to mishaps, such as a botched haircut or an unexpected encounter with a bee during a press conference, have made him relatable. These unscripted moments resonate with the public, showcasing a human side that can disarm skepticism.

Ford's apologies for past mistakes, such as the controversial Greenbelt land-swap and decisions during the COVID-19 pandemic, further illustrate his willingness to acknowledge errors and seek redemption. In 2023, he promised to restore every acre of the Greenbelt after admitting he had made a mistake. Similarly, he reversed unpopular COVID measures and publicly apologized, demonstrating a commitment to accountability.