The end of the “hegemony” of X as the most used social media platform by researchers has been strongly shaped by political and geographic factors, as well as Elon Musk’s intervention into U.S. politics, according to a new study.

Since Musk rebranded Twitter to X, many within higher education— including some universities themselves —have decided to leave the platform, particularly since the billionaire threw his support behind Donald Trump in the 2024 U.S. election.

Times Higher Education

Researchers from Arizona State University and the University of Granada examined almost 15,000 publications from multidisciplinary and Library and Information Science journals between January 2024 and March 2025.

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