Fans Can Track “Crash-Site” Crates in LA for Instant Prizes, Photo Ops, and Sweepstakes
FX is bringing the world of Alien: Earth to life with a large-scale, multi-city activation that will span 14 cities worldwide in the days leading up to the sci-fi series’ debut. The centerpiece of the campaign imagines the crash landing of the USCSS Maginot on Earth, scattering mysterious containment units filled with alien life forms into urban centers across the globe.
From New York to Tokyo, Prodigy Corp officers will stand guard over salvaged crates, inviting fans to approach for a chance at instant prizes. In the U.S., the Aug. 9 activation will run from 12 to 6 p.m. local time in cities including Los Angeles, San Francisco, Seattle, Las Vegas, Dallas, and Nashville. Participating locations, rang