When it comes to youth culture, nothing is more mainstream right now than outcasts. This is not an anecdotal observation—it’s a fact, borne out by the immense popularity of the teen-focused Addams Family spinoff Wednesday , whose first season tops Netflix’s list of its most-watched English-language shows of all time, with more than 250 million views. (The next two titles, Adolescence and Stranger Things 4 , lag by over 100 million views apiece.) Melding horror and mystery with YA drama, it has made a global star of its 22-year-old lead, Jenna Ortega, whose cannily placed dance scene immediately broke TikTok . Wednesday Addams cracked the top 10 kids’ Halloween costumes the year after it debuted, second only to Barbie among name-brand female characters. All of wh

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