(Reuters) -Under Armour forecast second-quarter revenue below estimates on Friday as still-high inflation and tariff uncertainty weigh on demand in North America, sending the sportswear maker’s shares down 13% in premarket trading.

The retailer’s sales have declined over the last two years and attempts to reset the business are running into trouble, as the Trump administration’s fluctuating tariff policies fan uncertainty and pressure consumer spending.

Maryland-based Under Armour in May announced plans to raise prices, further risking demand for its apparel as customers looked for cheaper options.

On Friday, the company said its revenue forecast includes considerations for ongoing uncertainty around trade policies and the broader macroeconomic environment, as well as potential impacts

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