Football on TV as we know it has already peaked. The NFL is undergoing a digital revolution that nobody asked for and nobody wants. By continuing to sell to the highest bidder, the NFL is raising prices and watering down the fan experience.

The long-rumored ESPN-NFL Network merger became official on Tuesday. ESPN acquired rights to NFL Network and NFL RedZone, while the league will own a 10% equity stake in the network. The timing has to set off red flags. ESPN will launch a new standalone streaming service on Aug. 21 for $29.99 per month.

ESPN president Jimmy Pitaro explained the rationale behind the partnership: "This deal helps fuel ESPN's digital future, laying the foundation for an even more robust offering as we prepare to launch our new direct-to-consumer service."

The NFL famous

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