By Kritika Lamba

(Reuters) -Pinterest shares plunged about 15% on Friday after the image-sharing platform warned of weaker ad spending in the U.S., its biggest market, due to the removal of the “de minimis” trade loophole.

Tariffs-driven uncertainty and a suspension of the exemption that allowed packages valued at or under $800 to be shipped to the U.S. without facing import duties have forced some Asian e-commerce companies to scale back their U.S. marketing budgets.

Those companies are now focusing on Europe and their home markets, where advertising rates are typically lower than those in North America, impacting ad revenues at Pinterest.

The company, known for curating links to lifestyle products such as home decor, fashion accessories and beauty items, saw a 25% decline in advertis

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