In today’s ultra-competitive global marketplace, life sciences companies are continually seeking ways to improve their research effectiveness and efficiency. Increasingly, real-world data (RWD) is becoming a source and focus of these efforts.

With advanced cloud technologies enabling the collection, storage, and analysis of petabytes of information, the vast realm of RWD is now open for mining. Properly handled, RWD is shedding new light and painting a much fuller portrait of the patient experience, from the nuances of how treatments are prescribed and patients respond, to long-term efficacy and side effects.

Evidence gathered from this data can aid in the set up of clinical trials as well as inform ongoing research. Realizing the benefits of RWD, however, isn’t so simple as lining up an

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