• Wendy's said it had "too many" promotions in the first half of the year. • The chain has simplified its calendar for the rest of 2025, it said as it revealed Q2 earnings. • Earnings per share and revenue in the second quarter both beat analysts' estimates.

Wendy's said its restaurants had "too many" promotions over the summer and would scale back for the rest of the year.

"We learned that when we have too many priorities, we have none," interim CEO Ken Cook told investors on its second-quarter earnings call before the opening bell on Friday.

The boss, who took over last month following Kirk Tanner's departure for Hershey's and is still chief financial officer, said the fast food chain's summer promotions on drinks, breakfast, meal deals, and digital exclusives "looked great on pap

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