If quarterbacks are worth their weight in gold, then Miller Moss just struck platinum. After a rocky end to his USC stint, the same guy who was valued at just around $1.2 million in NIL last year is now setting the transfer world ablaze, and for good reason. Analysts are now estimating Moss could rake in north of a whopping amount in NIL deals this year at Louisville, and all we can say is… that’s wild.

Moss arrived at USC, backed up a Heisman winner (who went on to be the No. 1 pick), had that amazing Holiday Bowl debut (six touchdowns, offensive MVP), and suddenly it’s NIL-brand central? From Hollister fashion drops to video game tie-ins, his portfolio transitioned from “promising prospect” to “marketing magnet” overnight, in effect. That kind of hop says a lot about Moss, about NIL, an

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