MUNICH (AP) — Bayern Munich signaled Friday it will cut down on “Visit Rwanda” branding as it moves “away from a commercial sponsorship” with the African nation facing a backlash over alleged support for rebels in neighboring Congo.
Bayern dismissed allegations of “sportswashing” when it signed a five-year Rwanda deal in 2023. It included advertisements in the stadium and what Bayern called events “to promote tourism and investment opportunities in Rwanda.”
At the time, it replaced a controversial sponsorship deal with Qatar. Rwanda has similar sponsorships with European soccer giants like Paris Saint-Germain, Arsenal and Atletico Madrid.
Some Bayern fans displayed a large banner at a game in February protesting the deal, amid accusations from the United Nations that Rwanda has ba