Sonos has become the latest company to raise prices because of Trump’s tariffs. During a company earnings call, Sonos’ CEO stated that a price increase on certain products is expected by the end of the year, directly due to the cost of the latest tariffs that took effect today.

If you’ve been waiting to buy a Sonos speaker, you should probably act soon before the price increases.

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You pay the cost of tariffs, not other countries

Tariffs are essentially import taxes paid by individuals and companies importing goods into the United States, not the country targeted by the tariff.

If the US puts a 20% tariff on Vietnamese electronics, then it isn’t Vietnam that pays 20% when a Vietnamese factory or company sends a television or a speaker, for example, to t

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