Sneakers continued to dominate in the first half of 2025 despite an overall slowdown of footwear sales in the period.

According to new data from Circana’s Retail Tracking Service, in the first half of 2025, U.S. footwear industry dollar sales were down 1 percent, units sold declined 2 percent and average selling price grew 2 percent, versus the same period last year.

Circana said that the declines so far this year were driven by the fashion and outdoor footwear categories. In contrast, the sport lifestyle and performance segments each grew across all three measurements – dollars, units and average price.

By category, sport lifestyle, or athleisure sneakers, remained the largest footwear segment and grew 3 percent in the first half of the year, with growth driven by running inspired sty

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