Bed Bath & Beyond is back — kind of.

The bankrupt home goods chain is being resurrected by the owners and licensees of its intellectual property, which opened the first new Bed Bath & Beyond store in Nashville, Tennessee, on Friday with potentially dozens of more to come.

This time around, the store has a new name — Bed Bath & Beyond Home — and marks a "fresh start" for the beloved brand, said Amy Sullivan, the CEO of The Brand House Collective , the store's operator.

"We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Sullivan said in a news release. "With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every ro

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