Bad news for HBO Max fans — and their younger siblings, friends, and roommates. Starting in September, the streaming platform will start an "aggressive" crackdown on password sharing.

This comes from Warner Bros. Discovery's head of streaming JB Perrette. During the company's Q2 earnings call , Perrette said they now have enough data to put the "net in the right place" and catch people watching HBO Max outside of paying households (per Mashable's sibling site PCMag ). Instead of the current gentle nudge to pay for their own subscription, the users piggybacking on paying accounts will soon be forced to pay up.

"We feel great about where we are," said Perrette. "Starting in September, you’ll actually start to see the messaging — which right now has been a fairly soft cancelable messagi

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