The agreement between the NFL and ESPN is “non-binding,” because it is non-approved by the federal government.

The league has commenced the process of securing Uncle Sam’s blessing.

Via Reuters, the NFL has performed outreach to 30 different congressional offices. The lobbying effort includes discussing the terms of the deal and explaining how it will result in greater consumer choice.

(We’re not sure how ESPN owning and/or operating NFL Media assets and the NFL owning 10 percent of ESPN will result in greater consumer choice, but we’re not within the group the league is trying to lobby.)

The Department of Justice will review the arrangement. It likely won’t be approved, if at all, for at least a year. And the current administration remains a wildcard that will undoubtedly cause th

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