Get the show on the road, AMC says.
After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike , it seems the theater group is trying to backtrack and reportedly shorten the pre-show ads before a movie begins.
Deadline reports that this crafty change is still in the works, and while specific details remain to be settled, it’s likely moviegoers will see a lighter load of ads in the coming months.
Eagle-eyed cinephiles noted that the movie theatre giant also recently included a new message on its online ticketing page, which reads: “The listed showtime is when trailers and additional content begin. The movie will start 25-30 minutes after the listed showtime.”
The Post reached out to AMC for comment.
Some AMC A-listers have e