The Federal Trade Commission (FTC) announced Thursday it had reached massive settlement agreements in a pair of lawsuits alleging two companies, Assurance IQ and MediaAlpha, misled consumers about healthcare services and bombarded them with robocalls.

The combined settlements amount to $145 million and are part of a broader effort to tackle what Christopher Mufarrige, director of the Bureau of Consumer Protection, says are lead-generating practices by companies that violate the FTC Act and telemarketing rules.

"Coherently and systematically addressing unlawful lead generation is a priority for the FTC," Mufarrige said in a statement provided to Fox News Digital. "That’s especially so in connection to health insurance, one of the most expensive and important products consumers buy to

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