LEXINGTON, Ky. — The University of Kentucky Athletics Department has unveiled a new membership platform for Big Blue Nation, known as " BBN United ."

UK made the announcement via press release Friday afternoon, describing the venture as "an innovative loyalty and membership platform" that will serve as the "official fan club of UK Athletics," providing Kentucky fans with "access to insider content, unique fan experiences and exclusive merchandise while generating revenue to support initiatives for student athletes."

Fans can sign up to receive updates and be among the first to join at bbnunited.com .

“BBN United is our initiative for empowering fan voices in how we support student athletes, celebrate fan loyalty and fuel the future of UK Athletics,” UK Athletics Director Mitch Barnh

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